6 signs your architecture firm needs a marketing makeover

When it comes to architecture marketing, it can be difficult to gauge if your marketing strategy in your architecture firm is reaching its full potential, or leaving you money on the table. Here are six warning signs to watch out for.

Architecture marketing trends you need to know in 2022

When it comes to marketing, there seems to be an overwhelming amount of information available to architects. It can be easy to get caught up – and confused – about what you should be doing to properly market your architecture practice and reach your ideal clients. In our most recent Huddle, we sat down with Amy Edwards, founder of Markedly, to learn more about seven marketing trends that architects, designers and creatives should know in 2022 and how they can use these trends to benefit their firms.

Strategies to help you kickstart your practice in a new year

As we approach the end of the year, it’s time to think about ways that we could improve our architecture practices in the new year. There are three strategies that you can implement right away that will help you build your profitability and productivity in the new year.

Pulling back the curtain on the new Winter Architecture film

Earlier this month, Winter Architecture released their “Winter Architecture Practice Profile.” In an eight-minute film, the practice reveals who they are, what they do and how they do it. A video can be a great tool to highlight your architecture practice and show potential clients what you’re about. It can also be an excellent way to show your process, and explain the value of hiring an architect.

Ray Brown and Dave Sharp talk business basics of architecture

Earlier this year, Dave interviewed Ray Brown, Archibiz co-founder and chief mentor, about the business basics of architecture. In the video, you’ll watch Dave and Ray break down the importance of concentrating on business basics and fundamentals to reach success. Ray explains how critical a mindset shift can be for architectural leaders to have a great business performance.

Why you should use video in your architecture practice

Video is fast becoming the most popular medium for how we consume content. Whether it be to teach us how to do something, or to inspire us, or even to entertain us. In fact 78% of people watch online videos every week. Read on to learn why we love video and what it can do for your architectural practice.