When it comes to architecture marketing, it can be difficult to gauge if your marketing strategy in your architecture firm is reaching its full potential, or leaving you money on the table. Here are six warning signs to watch out for.
When it comes to marketing, there seems to be an overwhelming amount of information available to architects. It can be easy to get caught up – and confused – about what you should be doing to properly market your architecture practice and reach your ideal clients. In our most recent Huddle, we sat down with Amy Edwards, founder of Markedly, to learn more about seven marketing trends that architects, designers and creatives should know in 2022 and how they can use these trends to benefit their firms.
As we approach the end of the year, it’s time to think about ways that we could improve our architecture practices in the new year. There are three strategies that you can implement right away that will help you build your profitability and productivity in the new year.
Earlier this month, Winter Architecture released their “Winter Architecture Practice Profile.” In an eight-minute film, the practice reveals who they are, what they do and how they do it. A video can be a great tool to highlight your architecture practice and show potential clients what you’re about. It can also be an excellent way to show your process, and explain the value of hiring an architect.
Architects need a marketing strategy if they want to attract the right clients and grow their practice. In our first Huddle event, we learned how to create an effective marketing strategy and use it as a tool to serve your business.
Earlier this year, Dave interviewed Ray Brown, Archibiz co-founder and chief mentor, about the business basics of architecture. In the video, you’ll watch Dave and Ray break down the importance of concentrating on business basics and fundamentals to reach success. Ray explains how critical a mindset shift can be for architectural leaders to have a great business performance.
Many architects struggle with creating a powerful website because they often look at their websites as an “online brochure” for their work. A study of more than 400 architecture firm websites in the United States revealed that 75 percent of those firms failed to meet four basic criteria recommended by Google.
Video is fast becoming the most popular medium for how we consume content. Whether it be to teach us how to do something, or to inspire us, or even to entertain us. In fact 78% of people watch online videos every week. Read on to learn why we love video and what it can do for your architectural practice.