Designing Architectural Practice Success (DAPS) Program


  • Are you running an architect’s business but feel like a well-meaning amateur?
  • You may feel there’s been a significant gap in your business education?
  • Is your revenue unpredictable?
  • Are you working too hard for too little return?
  • Are you unclear about where you are going next?
  • Do you sometimes feel a sense of overwhelm and dread?


  • Clear steps to help you build a thriving business on a solid foundation.
  • A proven methodology for creating a clear vision of the future you want to create for you and your family.
  • Easy to apply business tools that will transform your business.
  • Support from a group of like-minded architectural professionals so you feel less alone.
  • Individual coaching & mentoring as you transform your business

Because you don’t know what you don’t know…

At Archibiz we structure our engagement with architects around the 3 levels of learning:

  1. Understanding the concepts – learning the foundations of business
  2. Knowledge and understanding – identifying the gaps in your business
  3. Implementation – actioning business improvement projects

The Designing Architectural Practice Success self-guided program focusses on level 1 learning. It has been designed to give you an understanding of foundational business concepts and how they may be applied to your practice. By the end of the course you will be able to identify the gaps in your knowledge and understanding so that you can plan for those areas of your practice that you’d like to develop.

Our aim is to give you the tools you need to start your journey to a more fulfilling, profitable and happier life as an architect.

Check out a free preview of DAPS

Before you get enrol we encourage you to check out the program for free. It will take 5 minutes to look at. To access;

  1. Go to our ArchiBiz Course Portal
  2. Create your ArchiBiz account if you don’t already have one (you will not be asked for payment details)
  3. Watch the preview

“I now have a philosophical way of thinking about how we do things in business.”


What’s the first step in transforming your practice into a sustainable and profitable business?

Our Designing Architectural Practice Success program is structured to provide you with the business fundamentals to accelerate you along the trajectory you want to be on with your practice.

Over eight weeks you’ll learn the key concepts across foundational areas of business, including finance, sales and marketing, vision, structure, leadership and management.

You’ll have the benefit of learning with and from your peers, what has and hasn’t worked for them.

On the program you’ll receive:

  • 8 modules delivered over 8 weeks
  • Ongoing access to the course materials
  • Access to coaches to provide feedback to your questions
  • 65 page downloadable Workbook
  • Numerous downloadable templates
  • Certificate of Completion so you may claim professional CPD points
  • Access to our exclusive Community for community support
  • Access exclusive ArchiBiz events and community


The journey in transforming your architectural practice starts with assessing where you’re currently at – both personally and professionally. This module covers:

  • Our learning process – what to expect and how to get the most from the course
  • The predictable stages of business – identifying where your practice is at
  • The mindset shifts required to for ongoing practice success
  • The known and unknown gaps in our business knowledge
  • Technician to Leader transformation – how to transition from the mindset of an architect to the mindset of leader of your practice.


Vision guides the destination. Get clear on where to next, for your practice. In this module we will cover:

  • The power of vision – Understanding vision and how it sits in relation to your purpose
  • Three different vision frameworks – Unpacking the mechanics of ‘vision’ and why it will transform your practice.
  • Formulating your vision – how to design an energising view of the future for you and your team
  • Incremental change – once we understand the destination, all we need is the next few steps to get started on our journey. We don’t need to plot the whole route.


An appropriate and effective structure for your practice will form the foundations of success. In this module we will address:

  • The problems with ownership – defining the three hats of your role in the practice and understanding what hat to wear when.
  • Moving from “they” to “we” – transforming your thinking to that of the ‘employee’
  • The concept of ‘board thinking’ – creating a forum for regular strategic thinking above the day-to-day operations of the business.
  • How to form and run a board


Building efficiency is your best tool available for improving your personal productivity, time management and effectiveness. In this module we’ll cover:

  • Responsibility, accountability & authority – defining these three critical business terms and understanding how they relate to each other.
  • The 3 functionality questions
  • The 2 key recruitment questions
  • Job descriptions – Your tool for getting the right resource on the right job at the right rate.
  • Leadership & management – distinguishing between these concepts and maintaining balance in your role as leader of your practice


The client is king. Learning to love your clients is key to bridging the gulf of expectations throughout the life of a project. In this module we will cover:

  • A new way to think about business development
  • Filling your pipeline
  • Developing your ‘Sandwich Story’ – getting from communicating your ‘what’ to your ‘why’
  • The Six Step Process that delivers consistently better client meetings
  • Presenting your proposal
  • Monitoring your business development activity


Marketing is your opportunity to cause the change that you’d like to see in the world and to serve the people you care most about. In this module we will cover:

  • The concept of marketing
  • How to find your audience and build personas
  • Mapping your client journey
  • The power of testimonials
  • Running a project debrief
  • How to design a website to serve your clients (rather than your peers)


A base level of financial knowledge will empower you to make pro-active and insightful decisions about growth in your practice. In this module we’ll address:

  • Financial basics – learning the fundamentals of the three key financial reports
  • Financial reporting – A practical set of tools to monitor the financial performance of your practice and make better decisions based on financial information
  • Budgeting – your best tool for monitoring the financial health of your practice.
  • Setting up and using KPIs


How to make the most of what you’ve learned in this course. How to make changes in your practice while doing good architectural work.

  • Incremental change is the key
  • How to use the Development Plan template
  • Making the most of project teams
  • Creating your own 6 months action plan
  • Celebrating your wins
  • Rewarding success


“I really like how Ray makes complex things, simple & accessible.”


What Architects are saying about the DAPS program…

“I knew we had gaps in our practice, but the course helped me understand what had to
happen to fill them.”

– Kate Fitzgerald, Whispering Smith


“I took practical value in terms of finances and budgeting, through to sales and marketing.
The true value I got was a philosophical way of thinking about how we do things in business.”

– Antony Martin, MRTN Architects


“I really like the way Ray cuts through all the business waffle and makes complex
things seem simple and accessible.”

– Anne Hindley, Hindley & Co