Earlier this month, Winter Architecture released their “Winter Architecture Practice Profile.” In an eight-minute film, the practice reveals who they are, what they do and how they do it. A video can be a great tool to highlight your architecture practice and show potential clients what you’re about. It can also be an excellent way to show your process, and explain the value of hiring an architect.
How important is winning an award to a practice? Architecture awards can bring credibility and awareness to an architecture practice. They can also aid with marketing and recruitment strategies. However, they also require detailed submissions that answer the true question being asked.
Many architects struggle with creating a powerful website because they often look at their websites as an “online brochure” for their work. A study of more than 400 architecture firm websites in the United States revealed that 75 percent of those firms failed to meet four basic criteria recommended by Google.
Video is fast becoming the most popular medium for how we consume content. Whether it be to teach us how to do something, or to inspire us, or even to entertain us. In fact 78% of people watch online videos every week. Read on to learn why we love video and what it can do for your architectural practice.
In a nutshell, published projects will form your foundational layer of marketing content. However, there are different approaches that architects can take to improve their chances of getting their work published in both print and digital platforms. Learn how to get your work published and which types of projects work best for each medium.