Anthony Richardson is the founder of The Design Emotive, a widely popular media publication that highlights Australian homes. With nearly 65K subscribers on YouTube and 105K subscribers on Instagram, The Design Emotive shines a light on the amazing homes, interiors and gardens in the country through powerful imagery and video.
In this third episode of Archibiz Unpacks: Marketing, Archibiz CEO Bec Kempster sits down with Anthony to learn more about how he made the transition from an architecture student to a media publisher and videographer. Anthony also discusses the advantages for architects who use video, as well as his tips for feeling comfortable in front of the camera.
Bec and Anthony chat about why “photographs remain king in the current architecture landscape,” ideas for growing an Instagram account, and how to find the budget for video production. Plus, you’ll learn about Anthony’s plans for the future of The Design Emotive.