In this episode of Archibiz Unpacks: Marketing, we sit down with our very own Tim Smith. Tim is Archibiz’s newest coach, mentor, and branding expert. He has worked in the brand & creative industries for more than 15 years, propelling clients forward by helping them with their brand strategy, identity design and marketing communications.
Watch and you’ll learn the reasons why architects should care about their brand and the importance of have a strong strategic foundation or brand strategy. We also discuss how architects can utilise branding to differentiate themselves. Plus, we break down what architects should do with marketing during a downturn, as well as tips for getting started on a rebrand.