When it comes to architecture marketing, it can be difficult to gauge if your marketing strategy in your architecture firm is reaching its full potential, or leaving you money on the table. Here are six warning signs to watch out for.
When it comes to marketing, there seems to be an overwhelming amount of information available to architects. It can be easy to get caught up – and confused – about what you should be doing to properly market your architecture practice and reach your ideal clients. In our most recent Huddle, we sat down with Amy Edwards, founder of Markedly, to learn more about seven marketing trends that architects, designers and creatives should know in 2022 and how they can use these trends to benefit their firms.
Earlier this month, Winter Architecture released their “Winter Architecture Practice Profile.” In an eight-minute film, the practice reveals who they are, what they do and how they do it. A video can be a great tool to highlight your architecture practice and show potential clients what you’re about. It can also be an excellent way to show your process, and explain the value of hiring an architect.
Architects need a marketing strategy if they want to attract the right clients and grow their practice. In our first Huddle event, we learned how to create an effective marketing strategy and use it as a tool to serve your business.
Late last month, Facebook made the momentous decision to block news on its platform for Australian users. For many architects, Facebook has become a hub where we share ideas, awards, events, projects and announcements. The events of the past week have shown us that we cannot rely on Facebook (and its subsidiaries, like Instagram) as the only channel to communicate to our clients and network.
Many architects struggle with creating a powerful website because they often look at their websites as an “online brochure” for their work. A study of more than 400 architecture firm websites in the United States revealed that 75 percent of those firms failed to meet four basic criteria recommended by Google.
Video is fast becoming the most popular medium for how we consume content. Whether it be to teach us how to do something, or to inspire us, or even to entertain us. In fact 78% of people watch online videos every week. Read on to learn why we love video and what it can do for your architectural practice.
In a nutshell, published projects will form your foundational layer of marketing content. However, there are different approaches that architects can take to improve their chances of getting their work published in both print and digital platforms. Learn how to get your work published and which types of projects work best for each medium.